Today we are having a chat with one of the owners of Rose and Grey, the beautiful interiors store tucked away on Altrincham (South Manchester) side streets which is a treasure trove of custom sofas, stylish accessories and decorating inspiration.
When did you realise your passion for interior design
I’ve always been interested in interiors, even as a child. My dad is an architect and my brother works in property development so a passion for interior design definitely runs in the family. As a child I used to cut up interior magazines to make scrapbooks, so it makes sense that I ended up in this industry!
How would you describe your design aesthetic?
We like to balance our collection between trend-led pieces and timeless design. We tend to focus on designs with longevity for our larger furniture items, only buying into trends that we know will be around for a significant time, like our best-selling velvet sofas. We always have pieces that reference Scandinavian and Mid-Century design in our collections, as these looks don’t date and really appeal to our customers. We mix in trend-led pieces through new fabrics and smaller accessories. At the moment we’re seeking a lot of inspiration from Byron Bay in Australia and Joshua Tree in California for a fresh take on the boho look.
Biggest challenges and successes in creating your brand so far?
The current situation is one of the hardest challenges we have faced as a business, but our head office team has adapted quickly to working remotely and we have stringent social distancing procedures in place in order to keep the delivery side of the business running safely. We launched the brand twelve years ago during the recession, at a time when buying furniture online was relatively unheard of, so we feel the business is rooted in weathering adverse circumstances and that gives us the confidence to know we will emerge from the current challenges intact.
In terms of successes, there have been many ‘wins’ we have enjoyed over the years, big and small – but the one that stands out for me is when the business reached a point where my husband was able to leave his job to join the brand full-time.
That ‘Aha!’ moment when you were recognised and knew you had created something special?
One design trend you are loving and one you are glad is over?
I am really enjoying the current trend for personality-led accessories – faces, boobs and bums on everything from vases to prints and textiles. Our customers can’t get enough of these items at the moment and the team have also been buying them for our own homes.
I am pleased the shabby chic trend is over; it was definitely a trend that lingered far too long.