Tell me a little bit about your journey into Pooky lighting
It has a been a relatively tortuous journey but incredibly fun! I initially qualified as a lawyer, but soon realised it wasn’t the thing for me. So, I jumped ship and went into catering for the best part of 20 years operating a variety of different businesses from restaurants, soup wholesale, commercial catering and eventually to high end food delivery services. That was amazingly fun and challenging. My business partner and I then decided to go into sofas and focus mainly online. At the time it was pretty revolutionary and despite lots of discouragement we slowly built the business of sofa.com up over 7-8 years. I started to live and breathe the shapes, fabrics, colours and spring systems. After selling up I decided to go into lighting, because lights are the number 1 thing that one should think about in their house. They make such a profound impact to the interior and the mood of any space. Equally I love the fact that you can turn anything into a light, you can be as creative or as wacko as you like and have a lot of fun with lighting.
It is clear how passionate you are about the importance of beauty and form and despite not specifically having come from a design background you have a definite understanding and appreciation of it, be it in sofa design or lighting. Did you self-teach along your journey?
How would you describe the Pooky aesthetic?
Who would you say is your quintessential customer?
What have been your biggest challenges with setting up Pooky lighting?
Our biggest challenge was getting brand recognition and awareness as well as taking a big financial risk. Because we wanted to sell pieces at an affordable price, we had to invest and buy lights in bulk. So, I had a warehouse full of thousands of lights, of which we didnt know would sell. I was there holding my breath, looking at my website, hoping that someone would come on and buy. Design is a risky business - you have as many flops as hits, you get better over time obviously, but no one has any certainty.
What are your best sellers and which styles are less popular?
(Chuckling slightly) Well now, the Metro light - is a beautiful slightly industrial, solid brass light in various finishes with a very strong design, but surprisingly not many people buy it! On the other hand, our best seller is the light called Trafalgar - it has a very simple design, a solid brass obelisk. It is very elegant but contemporary. It came from an offcut of brass on the floor that I saw in a foundry in Portugal which we put a very flat base on and kept it very minimal in design. Another light that is doing very well is the Stucco, we spent a long time agonizing over how big those petals would be, the shape of the light, how far apart the rows of petals should be.
When did you have that big "AHA!" moment when you realized that you were creating something special?
I don't like to be complacent about what we do, because the moment you start thinking that you have cracked it that is when the edifice starts to collapse, but it is great to read the feedback on our site. We have recently hit 10k reviews and virtually all of them are 5star reviews. Some of them are really quite moving as some people are really grateful of what we do.
What are one of the interior trends that you are loving right now and one that you are glad is over?
What is the next thing that you are working on?
We are launching our outdoor lighting which is exciting. People tend to be less brave with outdoor lighting as they see them as functional lights. We are trying to create a range of swan necks and lanterns that add that extra decorative edge to outdoor spaces.